Paula B. Sella serves as Vice President of Marketing and Communications and Branch Associate for SPC Financial® (SPC). Paula has spent over a decade spearheading SPC’s marketing programs through the supervision, creation, development, and production of SPC’s corporate image campaigns. Paula works with a team of both talented internal and external consultants in the development of promotional materials, including customized corporate financial themed sponsorship packages, social media, direct mail, online and print materials, media placement, and public relations efforts. Likewise, she has organized corporate materials for quarterly financial forums as well as coordinated and assisted with the development of financial seminars in addition to event sponsorships, hosted by SPC’s financial advisory team.
She is also responsible for maintaining SPC’s current website. Paula continues to work closely with their website development and integration team. Her creative vision is in constant innovative motion as it relates to marketing efforts, resources and materials…continuing to shape SPC’s corporate message, as it evolves to meet the financial needs of SPC’s financial family, including future Millennial financial product and service interests.
Mrs. Sella brings more than 25 years of marketing and advertising experience to SPC’s marketing and communications team. She gained her invaluable experience in the early 80’s, by exercising her passion for advertising as an Advertising Account Liaison, at Marvin Gerstin Associates, a Washington, D.C. based, full service advertising agency and public relations firm. Complementing her client service background, Paula experienced the sales service side of marketing while serving as a Sales Representative for Regardie’s Magazine, a dominant commercial real estate vehicle, prominent in the Washington, D.C. marketplace, in the late 80’s. Prior to joining SPC in 2008 as their “corporate image” consultant and “advertising campaign manager” she devoted sixteen years to nurturing four sons.
Paula earned a Bachelor of Arts Degree in Secondary Education, with a concentration in Marketing, from Seton Hall University (Go Pirates!) in 1982. She also volunteers in the community, while lending her marketing/advertising design expertise to friends, business associates and various networking organizations.
Paula enjoys traveling abroad and throughout the states, the Delaware beaches, the arts, dining out, creating, designing, “thinking outside the box,” making a difference, and spending time with her four maturing sons, husband, dog, cats, twin sister, in addition to her extended invaluable family.